Loam was born as a love story.

The concept was sparked when my siblings, cousins, and friends started having babies, and toys and play came back into all of our lives. As a practicing architect born and raised in Santa Monica, California, I thought back to my own childhood; to the hours spent with wooden blocks, trains, and simple toys that fostered my imagination and enhanced my understanding of the world. Those memories were more than play; they were the beginnings of self-prompted problem-solving, of uniquely personal creativity, of learning how to engineer, how to build and invent simply and quietly, at my own pace.

I was inspired to give these young minds what I had as a child: the gift of playing with toys free of plastic, of noises, of screens. I wanted to create something that was lasting, sustainable, and that created value. So with a miter saw and a drill press, I made the first set of blocks in my garage for my new baby nephew. The first iterations were joyfully rough and imperfect, but they captured the spirit I hoped to pass on: the gift of creating something from nothing, with your own hands, in your own way.

As my wife and I now raise our four children, those same blocks have become part of our home play routine. Now a bit more refined, and a million detailed sketches later, they still hold that initial spirit of slowing down, developing imagination, and most importantly, are still made with love. Our children are discovering what I had once discovered as a child: quiet moments of imagination, worlds built from wood and wonder, the joy of creating something beautiful and good.

Loam was born as a love story for family, for home, and for the simple beauty of play for everyone, whoever you are.